Connected TV (CTV) has become a dominant medium for content consumption in households globally, thanks to on-demand streaming and smart TV accessibility. As viewers engage with CTV content, the proximity of their mobile phones presents a prime opportunity for mobile app advertising. By strategically targeting CTV audiences, advertisers can seamlessly connect with users, leveraging the convenience of immediate mobile app downloads.
With more opportunities for marketers to collect valuable targeting data, CTV advertisers can use that data to target a household or device. Mobyoung CTV harnesses user-level data from Mobile Measurement Platform, creating lookalike audiences and enhancing your campaign reach, while using contextual data and location data.
Integrate CTV into your MMP of choice to gain valuable insights into viewer engagement, ad performance, and campaign effectiveness. Our advanced measurement tools provide a unified view of campaign metrics, empowering advertisers to optimize their CTV advertising efforts for maximum impact.